CLIENT: Over-the-Rhine and Walnut HIlls Kitchens and Pantry

MY ROLE: Creative Direction, guiding a team of 9 interns through the branding process

OBJECTIVE: Rename and rebrand Cincinnati's oldest soup kitchen to allow for expansion of their organization to reach more neighborhoods in need and to gain presence in the community.

SOLUTION: Bring to life a new brand strategy and design system with a new name of “Queen City Kitchen” that reflects their mission of empowering guests, inspiring volunteers and resonating with potential donors.

Rename and rebrand Cincinnati's oldest soup kitchen to allow for expansion to reach more neighborhoods in need and to gain presence in the community.
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