CLIENT: GE
MY ROLE: Concept/Design
OBJECTIVE: Create a brandmark for GE Cafe, a high-end line of appliances with inspired aesthetics and impressive power that mimics great restaurants, geared toward aspiring and seasoned cooking enthusiasts.
SOLUTION: This concept adds “collection” to the name to reinforce the customizable options for the knobs and handles. The mirrored C’s reflect this customization and represent the two sides of their business: commercial and residential. The pattern represents strengths and durability with a sophisticated feel.
