CLIENT: Mars Pet Care
MY ROLE: Creative Direction
OBJECTIVE: Redesign IAMS Naturals line to be more relevant in the naturals category, heroing wholesome ingredients while simplifying the communication on pack for easier shopability.
SOLUTION: This concept features an authentic farm-to-table experience, providing only the best all-natural, raw ingredients for your dog. Various natural background surfaces and typography choices reinforce the healthy, natural product.
