CLIENT: Temeka Johnson

MY ROLE: Concept/Design

OBJECTIVE: Create a brandmark for WNBA player, Temeka Johnson, that can be used for both her professional career and is versatile enough to live beyond this for her personal branding and used in apparel.

SOLUTION: Developed a concept with Temeka’s initials, including a subtle “r” in the negative space for her middle name Rochelle. The circular holding shape is derived from a basketball, but simple enough to live beyond her athletic career. The bright, bold color palette reflects her energetic personality.

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TemekaJohnson_WebPages_website.jpg
TemekaJohnson_WebPages_applications.jpg