CLIENT: P&G Personal Health Care
MY ROLE: Creative Direction
OBJECTIVE: Leverage the trusted legacy of Vicks ZzzQuil as a sleep category leader to expand their sleep offerings beyond medicines. Since the technology in these nasal strips is game-changing, the brand was in need of a premium package design that would stand out and resonate with people seeking relief from nighttime congestion and snoring.
SOLUTION: Every detail of the package design reflects the superior performance of this innovation. The flexible, ergonomic nasal strip visual takes center stage to emphasize performance and comfort. Its proprietary 4-way pull technology is boldly showcased, delivering enhanced airflow, stronger lift, and better hold.
Special premium finishes, including a tech-inspired holographic pattern, foil accents and embossing, complemented with elegant matte and gloss varnishes, enhance the packaging's appeal, signaling both the high quality and efficacy of the product.
By blending ZzzQuil's iconic purple equity with elevated design cues, this packaging not only differentiates itself from competitors but also assures consumers they’re choosing a trusted, premium solution for better nights. Vicks ZzzQuil Nasal Strips are more than a product—they’re a promise of superior comfort, reliability, and the restful sleep everyone deserves.
